American Legion spokesmen appeared nine times on national television broadcasts in 2011, including CNN, Fox News, MSNBC, C-SPAN and PBS' "Nightly Business Report." National American Legion experts were interviewed or quoted 141 times by national media, including top newspapers, magazines, wire services, blogs and websites. During the week of Veterans Day 2011 alone, The American Legion was interviewed or taped for 28 different broadcasts before an estimated total audience of 12.3 million listeners.
The American Legion Library and Archives developed a new searchable digital database of resolutions, publications, images and other documents for release in early 2012.
The American Legion national website hit an all-time high in monthly visitation with more than 602,000 in July 2011, and The American Legion Online Update e-newsletter reached nearly 350,000 subscribers a week.
Marketing campaigns to promote affinity relationships, discount programs and donations generated more than $4.4 million in royalties and fees and more than $1 million in donations in 2011, including $664,026 in net income to Legion departments.
New software that can be customized by American Legion posts, districts and departments using Legionsites.com was introduced for 490 websites nationwide, promoting more cohesive brand awareness for the organization and better sharing of information at every level.
A first-ever American Legion Annual Report was introduced, in both print and electronic format, at the 93rd National Convention. The illustrated publication provides anecdotes that show how national resolutions and values are executed at the local level. More than 15,000 were distributed in print format.
A series of video and audio public-service announcements titled "Honor Veterans" was distributed nationwide to demonstrate the national organization's support for veterans of the wars in Iraq and Afghanistan and the issues they face.
National American Legion activities, including the final round of the National Oratorical Contest, portions of Boys Nation and the entire American Legion National Convention were streamed live on the national website.
More than 100 American Legion press releases, editorials and speeches related to national issues or observances were written and distributed to members and media.
The national organization worked with the Department of Virginia to enhance its Facebook presence, and with other departments to strengthen their electronic media programs.