The national organization's online membership administration program grew through the increased use of MyLegion.org (a members-only area of the Legion national website) and the introduction of online renewal capability. More than 105,000 members renewed online following introduction of the service on July 1, 2011.
More than 550 Legionnaires attended national membership workshops in Indianapolis and Minneapolis in 2011.
The American Legion revitalized 35 posts in danger of losing their charters, and helped generate some 600 new members or transfers to join them.
The American Legion redesigned the popular "Why You Should Belong" brochure to better illustrate the value of the organization to today's returning veterans.
More than 1,400 newly designed National Membership Team polo shirts were distributed in 2011.
A multichannel marketing program for membership was introduced which includes a variety of electronic media, including Google Ads, mobile-phone apps, direct-response postcards with QR codes and personalized URLs, as well as new website landing pages for members to learn more about the Legion in response to direct-mail solicitation.