During The American Legion’s Spring Meetings in May, the National Executive Committee approved an alliance with the Founding Fathers Brewing Co., a new U.S.-owned company that brews premium lagers. Founding Fathers will support American military families with half of net royalties from sales through American Legion posts.
"This new alliance will provide significant benefit to a variety of programs on national, state and local levels," National Commander Daniel M. Dellinger said. "We are proud that Founding Fathers is dedicating a significant portion of their royalties to assist veterans and their families. This additional revenue will allow The American Legion to continue to provide necessary support to our nation’s greatest asset – our veterans."
Founding Fathers is currently taking orders in nine states (Alabama, Florida, Georgia, Maryland, Minnesota, North Dakota, Pennsylvania, South Carolina and Tennessee) with product availability set for June 2014. They will continue to add additional states to their distribution through 2014 until they become a national brand in early 2015. American Legion department leaders will be contacted directly by Founding Fathers when their state is being considered for product distribution.
The beer will be distributed through each post’s current wholesaler. Local distributors and Founding Fathers representatives will call on each post in offering the product line. They will also provide extensive point-of-sale materials to include Founding Fathers/The American Legion co-branded tap handles, glassware, coasters, signage and banners. All material will be available at the time of product delivery.