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Media


T e Evolution of American Legion Media T e American Legion’s Public Relations and Magazine Commissions oversee the


organization’s rapidly changing communication programs, including publication of the nation’s largest magazine for veterans, a national-leadership newspaper, the national website, news releases, videos, mobile-phone applications, online resources, and media relations. T e PR Division promotes the Legion’s image, goals, programs and legislative positions to a variety of audiences, including members, government offi cials, the public and mass-media outlets. T e American Legion Magazine appears in the mailboxes of approximately 2.4 million homes every month, delivering features, interviews, photos and news that revolve around the organization’s resolutions and values. T e American Legion Dispatch is a monthly newspaper that reaches nearly 20,000 organization leaders, and provides information about membership, fundraising, special programs, and ideas to help posts operate effectively in their communities. T e Magazine Division is also responsible for the organization’s growing electronic-media presence, including www.legion.org, T e American Legion Online Update e-newslet er, T e Burn Pit blog site, LegionTV, social media and more. Between 300,000 and 400,000 visitors – and climbing – use Legion electronic media each month.


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Developments in Legion Media  “A Powerful Force for the Nation” awareness campaign delivered nationwide  New online membership tools, including electronic renewals and growth of myLegion.org  Dramatic growth of LegionTV, an online collection of American Legion videos  Launch of a new American Legion Amateur Radio Club  Arranged American Legion interviews with national media, including CNN, MSNBC and Fox  New mobile phone applications


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Contact  pr@legion.orgmagazine@legion.org


Links


www.legion.orgwww.legion.org/media/subscribelegiontown.legion.org


28 T e American Legion Annual Report | 2011


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