MAY 18, 2012 COMMANDER’S MESSAGE
28 Memorial Day
31 End of Child Welfare Foundation award year
14 Flag Day (Pause for the Pledge, 7 p.m. EDT)
1 Department Children & Youth reports due to National Headquarters
4 Independence Day
15 Child Welfare Foundation grant applications due to National Headquarters (postmarked NLT)
20-27 American Legion Boys Nation, Washington
26-28 National Membership Workshop, Indianapolis
26-28 Department Service Offi cers School, Indianapolis
1 Samsung American Legion Scholarship applications due to National Headquarters
7-12 Junior Shooting Sports National Championship, Colorado Springs, Colo.
8-13 American Legion Baseball regional tournaments
17-21 American Legion Baseball World Series, Shelby, N.C.
21-23 National Commander’s Ride
23-25 American Legion Riders Expo, Indianapolis
24-30 American Legion National Convention, Indianapolis
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Want to get involved in one of The American Legion’s many national programs? Do you have a question about veterans aff airs, national defense or what is going on in Washington? All you have to do is pick up the phone or send an e-mail.
Americanism/Children & Youth (317) 630-1203 firstname.lastname@example.org
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Facebook: A tool worth using “I think there’s confusion around what the point
of social networks is. A lot of diff erent companies characterized as social networks have diff erent goals – some serve the function of business net- working, some are media portals. What we’re trying to do is just make it really effi cient for people to communicate, get informa- tion and share information.” – Mark Zuckerberg,
founder/CEO, Facebook T ere is no denying the
power of social media when it comes to getting word to the masses in the quickest way possible. Email and the Internet used to be the best way for an organization or business to put their message out there. Now, those same businesses and organizations – while still main- taining a strong Web presence – are devoting time and manpower to achieving an equally strong footing in the social media arena. Developing a strong following on Twitter is one
Fang A. Wong National Commander
place to start. In just two years, the Legion’s Twitter audience has grown from fewer than 2,000 to nearly 10,000 people. When an event of national importance within or relating to our organization occurs, close to 10,000 people learn about it almost instantaneously. Just like Twitter, Facebook is critical in T e
American Legion’s social media strategy. We’ve refocused its eff orts in this area, working to develop a Facebook strategy that serves both the organization and its members. Since 2010, T e American Legion Online
Update has served as the Legion’s primary Facebook presence, gathering nearly 24,000 followers in the process. T e ALOU page currently serves as a news feed, providing links to
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STILL SERVING AMERICA
Does your post have a unique community program, an innovative recruiting method or a creative way of spreading the Legion message that could be implemented at posts across the country? Tell us how your post and its members are Still Serving America.
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EDITOR Steve B. Brooks
CONTRIBUTORS Matt Grills Jeff Stoff er
DESIGNER Jason Reed
articles that appear at www.legion.org
, as well as outbound links to national media. Next on the agenda is expanding the audience
for T e American Legion National Headquarters Facebook page. T is is where we want Legion- naires – and prospective members – to go to learn about the organization, its mission, and what we’re doing on a daily basis. T is page will serve as the voice of T e American Legion on Facebook. T at’s not all that’s happening, though. T e
Legion recently created Facebook pages for the American Legion Riders and the organization’s national convention. T e convention page debuted in April, while the Riders launched in May. American Legion Riders, the Legion’s fastest-
growing program, duplicated that success on Facebook. Not even a week aſt er its creation, the ALR page had 1,000 followers; that number is now above 1,200 and climbing. T e page itself is a perfect example of what we’re seeking to achieve through Facebook: getting information quickly to our membership while providing a spot in cyberspace for Legionnaires to share their ideas, questions and concerns with each other. ALR Facebook fans are posting information
and photos about their various fundraising eff orts. T ey’re answering questions posed by others on the site. And they’re spreading the word about all the good work the Riders are doing. If you’re on Facebook, fi nd T e American Legion National Headquarters page (see link at right). From there, you can easily access the Legion’s additional Facebook pages. Social media is an easy way to spread the word about our great organization and its incredible members. Please hellp us get do th
p us get do that by following us on Facebook. by fol g us on Fa k. Memoranda
FOLLOW THE LEGION ON FACEBOOK:
The American Legion has several Facebook pages for its various programs: Legion Riders, the national convention, the Citizens Flag Alliance and others.
Go to the National Headquarters page to link up with the Legion’s other Facebook pages.
LEGACY RUN REGISTRATION ONGOING AT LEGION.ORG
Registration for the 2012 American Legion Legacy Run Home is available at legion.org
. This year’s Legacy Run starts with the National Commander’s Ride, which departs New York on Aug. 21 and arrives in Indianapolis Aug. 23.
Starting Aug. 23 and running through Aug. 25, The American Legion Riders Expo will feature a planned series of American Legion Rider events, such as range and classroom training, Rider program development courses, skills training and Motorcycle Safety Foundation exhibitions.
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