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Media


Division ivision


Media in Motion From this annual report to the nearly instant alerts of Twit er, the organization can share T e


American Legion story in more ways than ever before. T e American Legion Magazine remains the organization’s media fl agship, reaching nearly 4 million readers per month. Legion.org is the most visited website among all veterans service organizations, at racting monthly


audiences of between 300,000 and 600,000. In 2012, the site was redeveloped to become easier to visit from a smartphone. T e Legion’s portfolio of e-newslet ers is led by T e American Legion Online Update, reaching more


than 370,000 subscribers a week; T e Dugout, dedicated to American Legion Baseball; the Youth Programs Alumni Association; and the Veterans Career Center. T e Legion has a fast-growing fan base on Facebook, Twit er, YouTube and the Burn Pit blog, which


has gained national at ention for postings on such controversial issues as the Stolen Valor Act, illegal immigration and religion in the military. T e American Legion Dispatch provides news about membership, special programs, fundraising and more for nearly 20,000 American Legion leaders each month. T e Public Relations Commission provides leadership for press releases, documents and brochures,


media toolkits, video production and special events. Legion staff in Washington and Indianapolis also work closely with national media to give the organization the greatest possible exposure.


Media milestones  Launched new mobile phone apps, including a smartphone version of Legion.org


 Crafted a social-media strategy to better align the organization’s presence on Facebook, Twitter, YouTube and other networks


 Arranged American Legion interviews and op-eds with national media such as USA Today, CNN, National Public Radio, Fox, and ABC’s “Nightline” and “Good Morning America”


Contact  pr@legion.orgmagazine@legion.org


Connections  www.legion.orgwww.legion.org/medialegiontown.org


2012 | T e American Legion Annual Report 31


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