How to promote the centennial year
The American Legion is celebrating its centennial from now through November 2019. That’s 100 years of planning coming to a head over the next year! The American Legion National Headquarters makes celebrating and promoting the centennial year as easy as possible for all levels of the organization through available resources online.
The centennial year is an opportunity for posts to celebrate their legacy, enhance The American Legion brand, and foster a new era of growth and resonance within communities. By forming post, district and department Centennial Committees, Legionnaires can plan special events and initiatives that will fulfill these missions.
The American Legion’s Centennial Celebration website, www.legion.org/centennial, offers many tools that will help facilitate such efforts and help NALPA members tell the organization’s story during the centennial year and beyond.
Resources available on the Centennial website include:
- Legion history
- Post history portals
- Vision Forum
- Post History Workbook
- Media kit/PR tools
- Centennial-themed Emblem Sales merchandise
To promote The American Legion’s centennial, start with the following:
- Set up and maintain a post history page on www.legion.org/centennial.
- Work with local libraries, museums and historical societies to discover post history, as well as offer special exhibits to celebrate post legacies in the community.
- Form a Centennial Committee and assign responsibilities. The committee and its functions are at the post’s discretion. The “Legacy & Vision” booklet at www.legion.org/centennial/legacy is a good resource for committee organization ideas.
- Plan and execute centennial community events.
- Promote centennial events and initiatives to local media. As NALPA members, access American Legion Centennial-branded material, message points, event ideas and media templates through the Centennial website. Familiarize yourself with the available tools and promote the centennial year in every way possible.