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Public Relations Toolkit
Handymen are known for the old adage, "Be sure you use the right tool for the right job."
The Public Relations Toolkit and resource annexes are a complete kit of easy to use media products that can be tailored to promote your American Legion post, unit or squadron activities during the course of the year.
From writing a news release to planning a major community event, the Public Relations Toolkit will help you get the job done.
Annex A - Press Kit
Annex B - Releases and Advisories
Awards
Holidays
Issues
Media Advisories
- Boys State Select
- Flag Day Interviews
- Veterans Day Activities
- Veterans Day Interviews
- Veterans Service Day
Post Events
Youth Programs
Annex C - Proclamations
Annex D - Message Points
- Americanism
- CFA
- Children and Youth
- Economic
- Foreign Relations
- Legion Racing
- Membership
- National Emergency Fund
- National Security
- Sons of the American Legion
- Veterans Affairs and Rehabilitation
Annex E - Information Campaigns
Annex F - Radio PSA Copy
- American Values - 60 seconds
- Heroes To Hometowns - 30 seconds
- Local Event Heroes To Hometowns - 60 seconds
- Local Event Memorial Day Celebration - 60 seconds
- Local Youth Programs - 30 seconds
- Local Youth Programs One - 60 seconds
- Local Youth Programs Two - 60 seconds
- Membership - 60 seconds
- Membership-Been There Before - 30 seconds
- Membership-Support The Troops - 30 seconds
- Membership-We\'re The Largest - 30 seconds
- Need A Lift - 60 seconds
- Post Community Support - 60 seconds
- Service Officers - 30 seconds
- Service Officers - 60 seconds
- Service Officers Two - 30 seconds
- Veterans Assistance - 30 seconds
- Veterans Assistance Two - 30 seconds
- Working Every Day - 15 seconds
- Working Hard For America - 15 seconds
- Working Throughout The State - 15 seconds
- Youth Programs - 60 seconds
Annex G - Radio Spots
- 4 Pillars - 30 seconds
- 4 Pillars - 60 seconds
- Americanism - 30 seconds
- Americanism - 60 seconds
- Family - 30 seconds
- Family - 60 seconds
- Unemployment Contact - 30 seconds
- Unemployment Contact - 60 seconds
- Unemployment Deserve Better - 30 seconds
- Unemployment Deserve Better - 60 seconds
- Veterans - 30 seconds
- Veterans - 60 seconds
- Youth - 30 seconds
- Youth - 60 seconds
No Tag Local
- 4 Pillars - 30 seconds
- 4 Pillars - 60 seconds
- Americanism - 30 seconds
- Americanism - 60 seconds
- Family - 30 seconds
- Family - 60 seconds
- Veterans - 30 seconds
- Veterans - 60 seconds
- Youth - 30 seconds
- Youth - 60 seconds
Honor Veterans Radio Spots
- Honor Veterans 60 sec (no tag)
- Military Families 30 sec (no tag)
- Military Families 60 sec (no tag)
- Veterans Unemployment 30 sec (no tag)
- Veterans Unemployment 60 sec (no tag)
- Women Veterans 30 sec (no tag)
- Women Veterans 60 sec (no tag)
- Wounded Warriors 30 sec (no tag)
- Wounded Warriors 60 sec (no tag)
- Honor Veterans 60 sec (tag)
- Honor Veterans 15 sec (tag)
- Military Families 30 sec (tag)
- Military Families 60 sec (tag)
- Veterans Unemployment 30 sec (tag)
- Veterans Unemployment 60 sec (tag)
- Women Veterans 30 sec (tag)
- Women Veterans 60 sec (tag)
- Wounded Warriors 30 sec (tag)
- Wounded Warriors 60 sec (tag)
Annex H - Television Spots
- Active Duty Membership - 30 seconds
- Americanism - 30 seconds
- Family - 30 seconds
- History - 30 seconds
- Legacy Fund - 30 seconds
- Oratorical - 60 seconds
- Pillars - 30 seconds
- Veterans - 30 seconds
- Vision - 60 seconds
- Why I Belong - Membership - 30 seconds
- Youth - 30 seconds
Annex I - Videos
Honor Veterans Videos
Annex J - Training Materials
Media Training DVD
- Module 1 - Using Message Points
- Module 2 - Media Specific Techniques
- Module 3 - Difficult Questions
- Module 4 - Summary
Power Points
Videos
Annex K - Posters & Billboards
- 4 Pillars - Advocacy Poster
- 4 Pillars - Leadership Poster
- 4 Pillars - Vision Poster
- Military Experience Poster
- Billboard 1
- Billboard 2
- Billboard 3
Annex L - Publications/Handouts
- A Day To Remember Guide
- Blue Star Salute
- Disaster Preparedness Guide
- Guide to Post Training
- Legiontown - Booklet
- Legiontown - Campaign Guide
- Operation Outreach
- Veterans Service Days
Annex M - Legion Ad Slicks
Editable Print Ads
- Ad 1 - 4 Pillars
- Ad 2 - Legion Family
- Ad 3 - Veterans
- Ad 4 - Youth
- Ad 5 - Americanism
- Ad 7 - Defense
Cropped Editable Print Ads
- Ad 1 - 4 Pillars
- Ad 2 - Legion Family
- Ad 3 - Veterans
- Ad 4 - Youth
- Ad 5 - Americanism
- Ad 6 - Defense
Flyers
- Flyer 1 - 4 Pillars
- Flyer 2 - Family
- Flyer 3 - Veterans
- Flyer 4 - Youth
- Flyer 5 - Americanism
- Flyer 6 - Defense
Standard Print Ads
- Ad 1 - 4 Pillars
- Ad 2 - Legion Family
- Ad 3 - Veterans
- Ad 4 - Youth
- Ad 5 - Americanism
- Ad 6 - Defense
Cropped
- Ad 1 - 4 Pillars
- Ad 2 - Legion Family
- Ad 3 - Veterans
- Ad 4 - Youth
- Ad 5 - Americanism
- Ad 6 - Defense
Web Ads
Annex N - USAA Media Products
June - JJ Pieces
- 5 Tax tips for Tough Situations
- 6 Survival Tips for Renting Out Your Own Home Now
- 8 Money Lessons to Teach Your Children Well
- Balanced Portfolio Smoother Ride
- Consolidated Seed Q&As
- Don\'t Let Money Woes Strain Your Relationships
- Financial Pyramid
- Financial Readiness
- Home Equity Loans RADAR Approved
- Millionaire in the Military
- New Year\'s Resolution-Get Out of Debt
- Save Money the Easy Way Use Your Commissary
- Saving for College
- Smart Investing Tips
- Tackling Debt
- Thrift Savings Plan
Q&As
- Legion Questions_1_19_11
- Legion Questions_1_20_11
- Legion Questions_2_1_11
- Legion Questions_12_8_10
- Legion Questions_12_10_10
- Legion Questions_12_21_10
- Legion Questions_12_28_10
Logos
- USAA Logo Black
- USAA Logo Black RGB
- USAA Logo New Blue_CMYK
- USAA Logo New Blue_RGB
- USAA Logo White_CMYK
- USAA SigLock Black 300dpi
- USAA SigLock White 300dpi
- USAA SigLock Blue 300dpi
- USAA SigLock RGB Black 300dpi
- USAA SigLock RGB Blue 300dpi
Mission Your Money
- Avoid Fraud
- Career Status Bonus
- Emergency Fund
- Fiscal Budget
- Hazard Duty Pay
- Hero Act
- Retirement Savings
- Save Where You Can
- Saving Deposit Program