What is the 100 Miles for Hope campaign?

The 100 Miles for Hope campaign is a way for American Legion Family members to raise donations for the Veterans and Children Foundation, as well as encouraging members to stay active in this time of social distancing. 


Participants would have from the official kickoff Aug. 3 through Veterans Day to run, walk, or ride a bike or their motorcycle for 100 miles. That time frame is 100 days so it would mean being active for just a mile day, roughly 20 to 30 minutes for walkers — which coincidentally is the activity level many health experts recommend. American Legion Riders could easily knock off 100 miles in a single trip.


It does not matter whether you walk for 100 miles, or combine walking with running or riding a bike to get the total distance. Any combination to reach the 100 miles is acceptable.


How can I participate?

First, register at Emblem Sales. When you register for $30 you will get to place an order for your nice tech shirt (men’s, women’s and children’s sizes available), a sign and a link to download a certificate of accomplishment when you complete the distance.


Participants are encouraged to document at least the start and end of their 100-mile journeys on social media. Use social media hashtag #100MilesforHope and tag The American Legion and the national media team will share your posts.


Are posts, units, squadrons and/or chapters able to participate as a group?

Yes, absolutely! American Legion Family members can participate by walking, riding, running or biking together while adhering to social distancing guidelines. They may also want to create an event around one of the celebrations in the August-Veterans Day time frame such as Patriot Day, American Legion Day or Veterans Day.

To encourage participation among members and others, posts should consider printing and displaying this flyer to promote the event at the post, community center or elsewhere.


Posts would need to order shirts ahead of time to ensure they are delivered on time. Here are recommended dates for key events during this time frame:


·      Order by Aug. 10 to receive by Aug. 31, for a Labor Day weekend event.

·      Order by Aug. 17 to receive by Sept. 8, for a Patriot Day (Sept. 11) event.

·      Order by Aug. 24 to receive by Sept. 14, for American Legion Day, Sept. 16

·      Order by Sept. 7 to receive by Sept. 28.

·      Order by Sept. 21 to receive by Oct. 12

·      Order by Oct. 5 to receive by Oct. 26

·      Last call, order by Oct. 19 to receive by Nov. 9, for a Veterans Day event.


Are there recommendations for an event related to 100 Miles for Hope?

Posts could create an event related to the 100 Miles campaign for a fundraising event to raise additional money for V&CF, another Legion charity or something local. For example, a post could hold one of its standard fundraisers (anything from passing a hat to a BBQ cookout to a drive-thru order ahead meal) and use it as a fundraiser in addition to the 100 Miles for Hope.


A Legion Riders chapter could put together a 100-mile ride, return to the post where a fundraiser meal is being held, whether it is a meal at the post itself or a pickup due to social distancing protocol. Either way, a post would be able to provide a meal(s) for others with the proceeds from their donation going toward V&CF or a fundraiser of the post’s choosing.


Another way for the entire post to get involved is to hold a special event to honor their members upon completion of their 100 miles. And using Veterans Day at the post as a “finish line” would be a great way for post members and other participants to finish their 100 miles and then celebrate with each other. A post could even host a challenge to see who can walk the most miles in the time period and then honor that person.


Where does the money go?

Roughly half of the $30 registration fee goes to cover the production and shipping of the shirts. The remainder goes directly into the Veterans & Children Foundation.


Why the Veterans & Children Foundation?

The foundation is the fundraiser selected by National Commander Bill Oxford during his term. It provides necessary funds to train and support The American Legion’s network of more than 3,000 accredited service officers who represent veterans, free of charge, with their benefits claims and other needs. The V&CF also provides Temporary Financial Assistance grants for military families facing financial crises.

How can I share my experience?

You can share your story on social media with the #100MilesForHope hashtag and tag The American Legion national accounts so your post can be shared, liked or retweeted.


We’d also love to hear your stories about completing the 100 miles. Go to the Legiontown website and share your story. An editor will review the submissions and we may publish some in our national media to highlight these accomplishments.


Do I need to record or report my miles? 

It’s not necessary since we’ll use the honor system. But you are encouraged to log them as you go, either with paper and pencil, or one of the many fitness tracking apps.


What happens when I finish? 

First, congratulations! You’ve earned your Certificate of Accomplishment. Here is the link to fill out and download your certificate, suitable for printing and framing.


Who do I contact or more information?

For information about the Veterans & Children Foundation, please visit the web page.


For information about the 100 Miles for Hope campaign, please email the Media and Communications Division.


For information about registering or your shirt orders, please email Emblem Sales or call (888) 453-4466.