Be The One Branding Materials

The approved logos for the Be The One initiative are subject to the same usage rules as The American Legion Brandmark. These guidelines, detailed instructions on proper use of the branding, and downloadable files can be found at

Download Be The One graphic files

Virtual Training [NEW]

As part of The American Legion Be The One mission to end veteran suicide, we have joined forces with Columbia University to develop training for those who want to learn more about interacting and responding with veterans who may be in crisis. Members of the American Legion Family are encouraged to take in this training, which will be available virtually, and share the training with tier communities. Sessions currently are available; check this page or subscribe to The American Legion Online Update newsletter for the dates and times, and to receive information about new training opportunities as they become available.  

Sample Press Kit [UPDATED]

Templates for a media advisory and press release to promote a Be The One event. Download the documents, update them with your event information and distribute it to local media, community partners and others.

Download Media Advisory Template

Download Press Release Template

Sample Speech [NEW]

Download sample Be the One speech

Guide to Hosting a Be the One INDYCAR Watch Party [NEW]

With the exposure that Be the One has received through The American Legion’s sponsorship of Chip Ganassi Racing’s American Legion Honda, the 2024 NTT INDYCAR SERIES is a perfect opportunity to bring Be the One into your post – and your community – by hosting an INDYCAR watch party. Invite your community to cheer Linus Lundqvist, the driver of the No. 8 American Legion Honda – all while learning about The American Legion's mission to reduce veteran suicide. Click here for guidance on hosting such an event and click here for the 2024 NTT INDYCAR SERIES schedule.

How to organize a Be the One event [NEW]

Watch this video to learn best practices for organizing a Be the One event to raise awareness and provide resources to prevent veteran suicide in your community. 

Watch this video to learn how to engage local media when hosting a Be the One event in your community. [NEW]

Social Media Promotional Kit [NEW]

Download this collection of images and sample social media messages that you can mix and match to promote a Be the One event or help create awareness of the Be the One mission.

Download social media kit

Videos to share

Our YouTube playlist includes video content that to share, embed or play from YouTube on websites and social media.

Videos to download

Our Vimeo playlist includes video content that can be downloaded for offline use, included in other media, or posted to web and social platforms.

Print materials

Downloadable and customizable content 


National Brochure - PDF - download and print

Local Brochure - Word Doc - customize content for your post or district

Mini tri-fold wallet brochure - PDF - download and print

3 x 5 Flag

Print-ready file to send to local or online vendor for 1-sided 3 x 5 flag with grommets.

Be The One Flag

Banner Stand

24x72 Print-ready file to send to local or online vendor for vinyl or fabric pop-up display banner.

Be The One Banner Stand

Table Throws [NEW]

6-foot foot table throws with Be The One and Legion branding to cover tables during events.

Download Blue Tablecloth Template - PDF

Downlowd White Tablecloth Template - PDF


24x36 Posters can be printed individually or as the front and back of a sign board for an event.

Be The One Graphic Poster

How to Be The One Poster

Wallet Card

Business-card sized printables with Be The One branding and QR codes. Can be used as single-sided cards, combined for double-sided cards, or added to the back side of a personal business card. 

Card Style 01 Be The One logo and QR Code

Card Syle 02 Be The One logo, Legion Brandmark and QR Code

Card Style 03 Be The One logo, Legion Brandmark and How To Be The One List

Card Style 04  Be The One logo, Legion Brandmark, How To Be The One List and QR Code

VA S.A.V.E. Training Information Sheet

Host a VA S.A.V.E. suicide prevention training class at your post for Legion Family and community members to participate in. Download this VA S.A.V.E. training information sheet to learn more.


Be the One t-shirt

Be the One pocket polo

Be the One moisture-wicking polo (men's)

Be the One moisture-wicking polo (women's)

Frequently Asked Questions

A list of common questions and answers about Be the One, such as how a post can support the mission and more.