Nearly 1,700 American Legion posts participate in The American Legion's Flag Rewards program and many of those posts are reaping hundreds of dollars in Emblem Sales merchandise credit.
Posts participating in the Flag Rewards program receive a 10-cent credit for each dollar spent on the purchase of American flags from Emblem Sales. Purchases include those made by the post, as well as by the post’s members, friends, neighbors, local schools and businesses that choose to sponsor the post by buying their flags from The American Legion. There are 16,517 schools, businesses, churches and individuals that buy U.S. flags from Emblem Sales and designate their local post to receive credit for the purchase. While several posts buy flags from Emblem Sales and then resell them to the community.
Post 42 in Ankeny, Iowa, remains the Flag Rewards program No. 1 earner – earning over $1,000 in credit for the past six years.
Credit earned from participating in the Flag Rewards program is good toward the purchase of any item from the Emblem Sales catalog or website. Posts can spend the money on medals, Boys State shirts, Oratorical Contest awards, Legion Baseball supplies, color guard uniforms, flags and much more.
The Flag Rewards program is designed to increase visibility of the Legion in communities and to make the Legion the primary source for communities to purchase their American flags. Posts are encouraged to promote that an American-made U.S. flag purchased from the Legion will give direct financial benefit to the post and serve veterans at the local level.
To get started in the Flag Rewards program, post adjutants can register their post online here.
Once registered, posts should organize a Flag Rewards committee that has a flag officer and includes Legion Family members. The committee should identify how to obtain flag customers and how the credit will be used.