Networking is the key to an effective job search

A job search is tough, competitive and frustrating. You apply for position after position, only to get the typical “thanks-but-no-thanks” email or no response at all. Others get a first, second or third interview but don’t get the offer.

There is a job out there for you, and here are six ways to help you find it faster:

Do not waste time responding to online job postings. This creates the illusion of productivity and is generally not how people land jobs. If you find a job for which you’re a perfect fit, go ahead and post. Otherwise, use your time more wisely.

Focus your efforts on online and offline networking. There is still no better way to find a job than networking, particularly second- and third-tier contacts. The people you know directly are first tier, but most won’t have opportunities. What you want to know from them is who they know (second tier), and who they in turn know (third tier).

Get on LinkedIn. If you’re not on LinkedIn, you don’t exist. Do your profile now and do it well, being certain to integrate as many relevant keywords as possible since recruiters use keywords as the No. 1 tool to identify qualified candidates.

Join LinkedIn groups. Join groups focused on industries and professions relevant to your goals. Read posts and find members who you want to know. Then join the conversation, share insights and start building your online identity. You can even invite group members to connect directly, expanding your first-degree contacts.

Use other social media channels. You may consider Facebook, Twitter, Google+ and others. A lot of networking is happening on those sites. There are specific job search functions, and they can be valuable for some.

Write thank-you letters. Less than half of job seekers do it. They’re missing a great opportunity to get their names in front of hiring managers, share more achievements, overcome obstacles and position themselves as the candidate.

Wendy Enelow is co-author of “Expert Résumés for Military-to-Civilian Transitions” and “Expert Résumés for Career Changers.”