Veteran-owned distillery teaming with American Legion for Be the One fundraiser
Hotel Tango Distillery, a distinguished veteran-owned and operated establishment based in Indianapolis, has proudly unveiled its Memorial Day giveback program, Operation: Red, White & Bourbon. In collaboration with The American Legion, Hotel Tango pledges to donate $1 of every bottle of its limited-time Red, White & Bourbon sold to support The American Legion’s Be the One suicide prevention mission.
Be the One aims to provide crucial support and resources to veterans struggling with mental health issues, particularly those experiencing PTSD and transitioning back to civilian life. This initiative offers veterans a vital support system, ensuring they receive the assistance they need to navigate life after service.
The Operation: Red, White & Bourbon initiative is running now through July 31, allowing consumers ample opportunity to participate in honoring and supporting veterans. To find Red, White & Bourbon in your area, click here.
Hotel Tango has a proven track record of charitable giving, having donated over $45,000 over the past two years through this program.
Travis Barnes, founder and CEO of Hotel Tango, expressed his pride in the partnership, stating, "As a veteran-owned company, we are honored to collaborate with the American Legion in our shared mission to support veterans nationwide. I know the mental strain through my own experience with PTSD and transitioning back to civilian life. Having a support system and resources is vital for veterans' mental health. This partnership allows us to give back to soldiers of every generation struggling with mental health issues, expressing our gratitude for their sacrifices, and ensuring that Legion centers remain pillars of support within our communities."
Dean Kessel, Chief Marketing Officer for The American Legion, underscored the importance of the collaboration, emphasizing the shared values and objectives of both entities. "This partnership represents a mutually beneficial alliance that enables The American Legion to further its mission of supporting servicemembers, veterans, and their families," Kessel said. "Together with Hotel Tango, we are committed to promoting patriotism, honor, and continued devotion to those who have served our nation."
To stay informed about upcoming events and initiatives related to the partnership, follow The American Legion or Hotel Tango Distillery on social media: