How to write your LinkedIn profile

One of today's most important job-search tools is your LinkedIn profile. Prospective employers, recruiters, networking contacts and colleagues will review it to learn about you. Follow these tips to write a profile that generates interest, action and opportunity:

-Your LinkedIn profile is not just your résumé. Include all relevant highlights of your professional career, from on-the-job achievements and projects to community-based leadership roles, honors and awards.

-Write a headline that commun-icates who you are. For example, "Logistics Specialist with 10+ years of experience in Global Logistics, Transportation, Distribution, Warehousing and Materials."

-The Summary section gives you 2,000 characters to showcase your career. Use short paragraphs, concise bullet points and ample white space.

-LinkedIn profiles must be keyword-rich. Use all 500 characters in the "Specialty" section to list keywords and phrases related to your goals. Separate them with commas.

-Write job descriptions filled with key responsibilities (paragraphs) and achievements (bullet points). Summarize older positions in one description box.

-Always include a photo. If you're dead-set against this, consider an avatar, which is becoming more accepted (though not preferred).

-Update your status frequently to remain visible. Share information about your industry and profession, jobs, networking events and more.

-Strive for 100-percent profile completeness.

Wendy Enelow is co-author of "Expert Résumés for Military-to-Civilian Transitions" and "Executive Résumé Toolkit."


  1. Recruiters will use this to search for possible candidates. You can also find people in your related field or the company you want to work for and do some research. I recommend it to everyone. Is your linkedin information on your resume?
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