Legion racing car goes ‘Unfrosted’

Legion racing car goes ‘Unfrosted’

The American Legion and Chip Ganassi Racing are promoting Netflix's upcoming comedy film “Unfrosted,” directed by and starring Jerry Seinfeld.

Rookie Linus Lundqvist will drive the No. 8 American Legion Chip Ganassi Racing Honda during Sunday’s Acura Grand Prix of Long Beach. The car will sport a special “Unfrosted” paint scheme that is the texture of an unfrosted Pop-Tart along with images of Seinfeld and some cast members.

The partnership will help broaden the reach of Be the One, The American Legion’s primary mission, which aims to reduce the number of veterans lost to suicide. 

"We are honored that Jerry Seinfeld, the ‘Unfrosted’ team, Chip Ganassi and others are supporting this mission,” said Dean Kessel, chief marketing officer of The American Legion. “We’ve witnessed and heard stories of how Be the One has literally saved the lives of veterans and active-duty servicemembers who were in crisis. Our desire is to continue to reinforce the Be the One message and this unique collaboration has the ability to further amplify and extend our mission to additional audiences.”

Chip Ganassi, owner of Chip Ganassi Racing, agreed.

“It is great to have an opportunity to partner with a brand like Netflix through our relationship with The American Legion on a fun project like this,” he said. “Jerry Seinfeld and his brand of comedy are known by everyone and his love for cars is legendary. It will be fun to put those two passions together on the racetrack with a car that promotes ‘Unfrosted.’”

Seinfeld has been thinking about the Pop-Tart for a long time. With “Unfrosted,” he’s now sharing that vibe with the world. The movie is set in Michigan in 1963, the year before Pop-Tarts hit grocery store shelves as milk and cereal ruled breakfast.

“Making a movie about Pop-Tarts has led to so many wonderful, unexpected surprises, and as a car guy, I honestly cannot believe our film’s logo will be on an INDYCAR entry this weekend,” said Seinfeld who directs, co-writes and stars in the new film. “I am grateful to Chip Ganassi Racing for making this happen, and honored to be affiliated with The American Legion and the work they do to support American veterans.”

The film will be released on Netflix on May 3.