(Photo by Sean Crosier)

Media workshop focuses on membership

American Legion post, district and department webmasters, editors and public-relations specialists are invited to participate in the second annual American Legion Digital Media Workshop (DMW). The free of charge workshop is Aug. 26, from 8:45 a.m. - 3:30 p.m. during the 95th National Convention at the George R. Brown Convention Center in Houston.

This year’s session is broken into three groups: beginner, intermediate and advanced. Participants can attend any or all of the breakout sessions.

The program focuses on membership promotion using the web and social media, and each group will come together at the end of the breakout sessions for a panel discussion to share best practices and ask questions to American Legion digital media staff.

Register online: www.legion.org/convention/workshop

Digital Media Workshop Schedule

(All sessions at the George R. Brown Convention Center, Room 350, Section F, Level 3)

8:45 a.m.

Welcome and introductions

9 a.m. – 9:50 a.m.

DMW 101: Beginner session/Digital media overview

Get critical insight into the evolving world of the web, its applications and how you can build awareness and improve communications at your local post.

10 a.m. – 11:30 a.m.

DMW 102: Intermediate session/Drive membership through social media

Strike up social media conversations, build community and strengthen your post’s brand identity through Facebook and Twitter.

1 p.m. - 2:10 p.m.

DMW 302: Advanced session/Manage membership online

Learn how to use free online tools to collect membership dues and understand digital analytics.

2:20 p.m. – 3:30 p.m.

Panel discussion for all three groups

Share best practices/ask questions