When to use the Legion emblem and brand mark

When it comes to designing products for American Legion events and programs, National Headquarters has developed a style guide to help you create designs that match our existing brand and brand mark. This guide walks you through color, font and layout specifications among others. It also will walk you through when to use the emblem versus the brand mark. To access the style guide visit legion.org/brand.  

The brand mark is to be used in all marketing communications applications (e.g., lifestyle apparel, fundraising, sponsorships, digital media, social media and event annoucements). While the emblem should be reserved for official documents and communications (e.g., press releases, business cards, post signage and official letterhead).

The American Legion emblem and other legally protected logos of the American Legion Family is restricted and typically may not be used without permission from National Headquarters.

The use of the emblem by an individual Legionnaire is limited to the wearing of the official insignia and to the possession of authorized jewelry or merchandise bearing the insignia. Posts are confined to using the emblem or reproduction of the emblem on stationery, post publications, notices, posters or place cards, or matters of similar character used in the ordinary routine and conduct of legitimate post business. Departments are similarly limited.

Any other use of the name “The American Legion” or the emblem shall be subject to the approval of the national adjutant at legion.org/emblem/request.