Expressoul Coffee launches special social media campaign to benefit Legion’s veteran suicide prevention program.
Last March, veteran-owned Expressoul Coffee joined with The American Legion in its Be the One veteran suicide prevention mission by creating Be the One Coffee. Now, ahead of Independence Day, the coffee company wants to give Legionnaires a chance to try its new flavors of Be the One Coffee, saving money in the process while also supporting the Legion’s mission to destigmatize the need to ask for mental health help.
Through Expressoul’s new promotion, Legionnaires now can save 25% on their order by ordering here and using the code “FREEDOM”. One dollar from every purchase supports Be the One. The code also provides free shipping for orders more than $50.
This is an opportunity to support Be the One while also trying some of the new flavors, including salted caramel, hazelnut, dark roast, French vanilla, pumpkin spice and Irish cream.
Expressoul Coffee was founded by U.S. Air Force veteran Bruce Roberson, who was featured on The American Legion Tango Alpha Lima podcast, and his wife Claudia Urdinola. The gourmet coffee beans are sourced from Columbia, where Claudia is from.
Roberson took to Facebook to talk about the new promotion and its importance:
As a USAF combat veteran of Southeast Asia war and co founder of Expressoul Coffee I want to say that this gives me and all of you veterans an opportunity to do something good for our fellow brothers and sisters from all branches of services who are dealing with the effects of mental and physical trauma. We created Be The One Coffee products to support Be The One as we proudly donate a portion of each sale to the awareness and action to help end veteran suicide. Thanks for your support and for join us on a mission so close to our hearts, thanks for Be The One to save veterans lives. Our 4th of July campaign starts on Monday and it will be the biggest sale ever in all our Be The One coffee products. Purchase this great tasting coffee for even a greater cause! God Bless!
To learn more about The American Legion’s Be the One veteran suicide prevention mission, click here.
- Be the One