March 07, 2022

PR toolkit excerpt: Top social media sites

By The American Legion
Dispatch
PR toolkit excerpt: Top social media sites
PR toolkit excerpt: Top social media sites

.See a few top social media sites for your American Legion post to use.

The following are a few top social media sites for your American Legion post to use:

Facebook – The world’s largest social media network, Facebook had 2.8 billion monthly users by the end of 2020. The site is easy to use and helpful at building brand awareness. An excellent tool for an American Legion post to keep the public informed, reach new audiences or solicit support for a worthy cause.

Twitter – A great site for brief messages. Twitter posts, or “tweets,” are limited to 280 characters, though many are still accustomed to using the previous 140–character limit. Through the use of hashtags, you can ensure your Tweets are categorized and targeted to specific Twitter users. For instance #SupportWomenVets.

Instagram – Perfect for sharing photos and brief videos about what is happening at your American Legion post. Also encourages hashtags, #RallyAroundtheFlag for example.

LinkedIn – Popular among professionals who enjoy networking. If your post is adept at community relations, this site is for you.

YouTube – Owned by Google, this network allows users to upload, view, rate and share videos. Basic accounts allow for the posting of videos up to 15 minutes in length. In 2019, approximately 1 billion hours of YouTube videos were watched every day.

Download The American Legion’s Public Relations Toolkit at www.legion.org/publications under the Media & Communications tab.

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