Three versions of an SAL member's story are available to download on the Legion's Vimeo channel.
In Matt Chastain’s experience through 25 years in the communications industry, the best way to communicate with someone is to tell a story.
So when he was asked to figure out a way to help grow membership in the Sons of The American Legion, it was the story of how he became an SAL member that he drew upon.
The result: videos depicting how Chastain came to join Squadron 123 at James T. Rayle Post 123 in Lexington, Ga. Those videos can be used by squadrons, posts and others to highlight the SAL and what it means to be a member.
Chastain credits George Gray, the former squadron adjutant and Detachment of Georgia commander, for selling him on the SAL.
“George is exactly who he is depicted to be in the video and more. If every community, every post, every squadron just had a few Georges, the world would be a better place!” Chastain said. “When George believes in something as much as he does the mission of the SAL, he gives it everything he has. So he’s always recruiting.”
Three versions of Chastain’s story — a fullscreen version, a square version for social media and a short “elevator pitch” — are available to download at https://vimeo.com/showcase/5594123.
- Dispatch