November 10, 2025

Membership recruiting and retaining resources

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Membership recruiting and retaining resources

Download the brochures and toolkit on legion.org/publications. 

“This is The American Legion” brochure. Share with veterans and community members the ways The American Legion supports veterans, servicemembers, their families and children and youth, and how they can join to be a part of this support. Download the brochure at legion.org/publications under General. 

“Why You Should Belong” brochure. This one-stop recruiting tool provides information on American Legion pillars and programs, the impact of those programs, and benefits of being a member. It’s a valuable asset for any Legionnaire recruiting. Download the brochure at legion.org/publications under Membership. 

New Member Welcome Toolkit. This toolkit on how to make good first impressions with new members and interested veterans features dos and don’ts, best practices that work for posts and resources to welcome, engage and create lasting impressions. Available for downloading at legion.org/publications under Membership.

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