September 02, 2025

Download the updated Legion brandmark guidelines

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Download the updated Legion brandmark guidelines

For questions about the emblem versus brandmark usage and where to access the art files, download the new guidelines.

American Legion National Headquarters has updated its branding guidelines to help you create designs that match our existing brand and brandmark, and answer questions you may have about brandmark versus emblem usage. The document is available to view and download here.

The document provides information on:

  • When to use the brandmark versus emblem
  • Examples of correct and incorrect use
  • Sub-branding guidelines
  • Brand violations to avoid
  • Correct fonts to use with the brand
  • Definitions of brand colors for digital and print applications
  • When to seek permission to use the brandmark or emblem

Additionally, brand artwork files and frequently asked questions are available here.




 

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