October 01, 2017

Three important trends in writing cover letters

By Wendy Enelow
Job Front

How we read has changed remarkably due, in large part, to the Internet.

How we read has changed remarkably due, in large part, to the Internet. We tweet 140 characters and text short messages with numerous abbreviations and shortcuts. We read blog posts and quickly skim online communications.
That trend has affected how we write (and read) job search communications. The long and detailed cover letter has been replaced by the more modern, shorter and easier-to-read e-note. Here’s what you need to know to create powerful e-notes that will get you noticed and not passed over.
TODAY’S COVER LETTERS ARE E-NOTES
When was the last time you printed and mailed a letter and résumé in response to a job? If you’re like most, the answer is “never” or “not in a very long time.”
Today, you’re most likely uploading your letters for online postings or sending them via email. That means your letters should be formatted as e-notes (email messages) and not traditional letters. E-notes:
Don’t start with a bland sentence announcing that you’re applying for a particular job. Use the subject line for that.
Must immediately capture attention – no leisurely introductions. Remember that most of your message may be hidden, if viewed on a phone, so give readers a reason to scroll down to learn more.
Have a get-to-the point style with short paragraphs and/or bullet points.
Include a signature at the bottom with contact information (phone, email, LinkedIn profile).
LETTERS ADD VALUE TO ONLINE APPLICATIONS
When an application indicates that a cover letter is optional, should you or shouldn’t you take the time and trouble to include one? In a word, yes: a short letter in the style of an e-note. When employers screen résumés to choose candidates to interview, a lot of the content of those résumés can be similar. When you include a letter with your résumé, you can share additional information, emphasize aspects of your background that fit particularly well, and create a connection with each job and company.
GOOD WRITING, CORRECT SPELLING AND GRAMMAR NEVER GO OUT OF STYLE
Yes, your cover letter is a less-formal e-note or an uploaded file. But that doesn’t mean it can be sloppily written, use texting shortcuts, or have language or spelling errors.
Employers judge candidates on the quality of the documents they submit in job applications. These are indicative of the quality of work you will do for that employer if you are hired. Be certain your letters and e-notes are as perfect as your résumé.

Wendy Enelow is co-author of “Modernize Your Résumé: Get Noticed ... Get Hired” and “Expert Résumés for Military-to-Civilian Transitions.”

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