LinkedIn essentials

LinkedIn has dramatically changed the job search process and the tools and resources at our disposal. It:
1. Is the #1 resource for recruiters and hiring managers to find qualified candidates.
2. Communicates that you are current … modern … a part of today’s business culture.
3. Provides you with many options to integrate keywords throughout your profile. (Recruiters use keywords to search for candidates, so be certain you’ve included them in the summary, job descriptions, and elsewhere.)
To optimize your LinkedIn profile, follow these recommendations:
Include Initials Next to Name. After your name, include MBA, PMP, MSCE, or any other relevant degrees and professional credentials.
Post a Headshot. If you do NOT include a picture, it’s a red flag. People will wonder why and often pass you by.
Use Multimedia Tools. Upload images, graphics, logos, PowerPoint presentations, and other visuals to enhance your profile. These can be a great addition if relevant to your career.
Write a Powerful Summary. Use the summary to highlight skills, experiences, credentials, achievements, keywords, and more that are impressive and align with the positions that you’re targeting.
Write Meaningful Job Descriptions. Do not copy and paste from your resume. Instead, write job descriptions that explain the organization, challenges, opportunities, your areas of responsibility, and, most importantly, how well you performed.
Join LinkedIn Groups. Groups are a great way to expand your visibility and network of contacts, engage in meaningful conversations, share resources and knowledge, and identify career opportunities. Choose groups whose members have common experiences to yours (e.g., logistics, military transition, leadership).
Share Your LinkedIn Profile Link. It’s important to “push” people to your profile. Be certain to include a live link on your resume, in your email signature, and anywhere else that you post your contact information.