Numbers document the “tremendous value” of The American Legion’s first foray into being an associate sponsor of “America’s Game.”
Perhaps American Legion member Michael "Rod" Rodríguez best summed up the organization’s first-year as an Associate Level Sponsor of the Army-Navy Game, presented by USAA.
“The Legion belongs here. The value added for the Legion to be here … highlights the strength and selflessness of the Legion,” said Rodriguez, a former Green Beret and current CEO and president of the Global War on Terrorism Memorial Foundation. “What I’ve noticed here today is the Legion’s suite has become a focal point for just about everybody else. There’s tremendous value. I’m excited for the coming year. It’s going to help us all as Legionnaires.”
This year, The American Legion became the first veterans service organization to become an associate sponsor of “America’s Game” in its 125-year history. The multi-year deal will expand The American Legion’s outreach as a sampling of data show (as of Dec. 18):
• 4 million — Estimated number of people who saw The American Legion commercials in selected local markets with strong military populations.
• 593,000 — Viewers who saw The American Legion ad on Instagram and other social media channels.
• 214 — Minimum number of veterans who joined The American Legion directly from seeing the ad. (Note: Total is likely 30-40% higher to reflect those who saw the ad but joined later through a different link.)
• 65,000+ — Fans attending the game who saw The American Legion’s Be the One truck and learned about the mission to prevent suicide by veterans and servicemembers.
• 18 — Media interviews conducted by American Legion Government Affairs Executive Director Mario Marquez and former Army Green Beret and professional football player Nate Boyer. Organizations included Fox News, Sirius XM, CBS Eye on Veterans, Task & Purpose (which also featured the Legion in this story) and more.
• 61,243,431 — Potential audience reach of the six military media outlets that interviewed Marquez and Boyer.
• 1,300 — Views on YouTube of Tango Alpha Lima podcast interviews from Media Row, including nearly 700 of the one featuring Miss USA.
• 89,159 — Reach of Facebook posts over the weekend related to the game.
• 28,648 — Likes of an Instagram reel by Austin von Letkemann (aka MandatoryFunDay) thanking The American Legion for its support of the game.
• 15,000+ — Reach of Instagram reels and photos on The American Legion’s channel over the weekend.
• 150 — New Instagram followers.
• 8,321 — Impressions on LinkedIn of Army-Navy Game stories over the weekend.
- News