It’s been over a decade since The American Legion’s Public Relations Toolkit has been updated. But the newest version is now available. Download it here.
This toolkit, which is produced by the Media & Communications Division of The American Legion, will help you enhance the image of The American Legion through positive communication and messaging. Another purpose of this manual is to provide assistance for all levels of PR practitioners, from novices to experienced professionals.
The 73-page American Legion Public Relations Toolkit provides examples of news releases, media advisories and public service announcements, as well as information on networking, social media, podcasts, internal/external media, interviews, crisis management and prevention, and more.
Use the tools offered in the toolkit to fill your PR toolbox.