Promote your post by localizing national press releases

National Headquarters sends out press releases throughout the year. These releases often quote the national commander about a topic of high importance to the Legion and the veterans community in general.

Public relations and communications leaders at the post and district levels often send these out to their local media, or post on their websites or Facebook pages.

However, these rarely get used by media in their communities. Newspaper editors and TV news directors want stories to have a local angle. To satisfy this requirement, posts and districts are encouraged to localize national releases.

Click here for an example of a press release from national. And click here to see the changes that were made to make the press release relevant for the local audience.