Since the Legion’s website redesign went live, audience usage and visitation has increased significantly.
The American Legion and Sudden Industries were recently awarded the Best Military Mobile Website by the Web Marketing Association (WMA).
“It’s an honor to receive this prestigious recognition,” said Media and Communications Chairman Walter Ivie. “Our friends at Sudden Industries provided instrumental assistance to us in terms of understanding mobile technology, innovative ideas and solutions to meet the needs of our growing digital audience. It was a pleasure to work with them on this project.”
The website and mobile redesign was launched over the course of about six months, starting with Veterans Day 2015. Since the new design went live, key metrics such as page views, unique visitors, mobile usage and others have all recorded dramatic increases. For example, the percentage of mobile visitation on legion.org has grown from about 15 percent to nearly 50 percent.
“We’re very pleased with how our audience has responded to the improvements,” Ivie said. “They know that The American Legion website is their go-to place for news and information for veterans and military supporters. We’re glad to see that our mobile site is helping them access this information easily from their cell phones and tablets, as well as from their laptops and desktops.”
WMA was founded in 1997 to help set a high standard for Internet marketing and development of the best websites on the web. For 20 years, WMA has produced the annual WebAward Competition, the premier annual competition that names the best websites in 96 industries while setting the standard of excellence for all website development. The WebAward judges have chosen to split out the mobile sites into a separate competition to recognize the explosive growth and creativity in this space.
Sharing in the award are New York City-based Sudden Chief Executive Officer Bob Holmes, Chief Operating Officer Lan Wong, Head of Technology Joel Mellin, and American Legion Media and Communications Director Jeff Stoffer, Visual Arts Manager Holly Soria and Webmaster Chris Bayliss.
- NALPA