National Poppy Day supports veterans, honors the fallen

The Friday before Memorial Day annually is designated at National Poppy Day to expand awareness and provide support everywhere for all who have served and sacrificed in the U.S. armed forces. 

The American Legion Auxiliary has been conducting a Poppy Program for many years and. Its website, https://www.legion-aux.org/National-Poppy-Day, offers multiple ways The American Legion Family can expand awareness locally and regionally. Included on the site are media tools, message points, sample proclamations for elected officials and easy access to the American Legion Emblem Sales “Poppy Shop,” which offers an assortment of affordable items including the new National Poppy Day pin, kits for making lapel poppies for distribution, fundraising containers, charms, scarves and more.

Also through the website, National Poppy Day donors can make safe, secure contributions with their credit cards and dedicate their gifts to personally honor veterans now living or in memory of those who have passed. All donations directly support military veterans and families through American Legion programs. 

The site also provides, under the heading “Get Involved,” a new set of media tools and promotions that can be modified for local use, including press releases, sample social media posts and downloadable high-resolution graphics. The “History” section of the site has a full-color, downloadable poster featuring the poem “In Flanders Fields,” which led to the red poppy’s emergence as an international symbol of military sacrifice.

American Legion Family members who plan poppy distributions and similar commemorations around May 23 and the week leading into Memorial Day are urged to use the hashtags #PoppyDay and #LegionFamily so activities can be shared on Facebook, X and other social media channels. 

The American Legion designated the red poppy as its official flower at the organization’s second national convention, Sept. 27, 1920. Since then, members of The American Legion Family have raised awareness in communities, inspired by the 1915 poem of Canadian Lt. Col. John McCrae, M.D., who saw firsthand from the front lines of World War I the emergence of red poppies around the graves and in the battle zones where blood was shed to protect freedom and democracy. He put that image into words:

In Flanders fields the poppies blow

Between the crosses, row on row,

That mark our place; and in the sky

The larks, still bravely singing, fly

Scarce heard amid the guns below.