Recruiting Tips

  • Be ready with a 30-60 second "elevator pitch" on the importance and benefits of Legion membership.
     
  • Download the Legion app.  You’ll be ready to sign up members on the spot.
      
  • Keep a few membership applications handy.
     
  • Have a supply of "Why You Should Belong" and "This Is The American Legion" brochures for informational/recruitment events.
     
  • Access your post’s Expired Members listings under the Find Members in my Area section on mylegion.org. Post adjutants and commanders only have access to this.  
     
  • Build and maintain a relationship with military installations.  Refer to the publication Access Granted for details on how.
     
  • Build and maintain a relationship with the person in charge of veteran admissions and/or veteran student organizations that may be on college campuses.
     
  • Network with first responders, civic and community organizations, as well as other veteran service organizations to expand your pool of potential members.
     
  • Ensure that your post is building its brand
    • Send a localized version of the post’s CPR to the media outlets in your area, and publish this same information in the post’s newsletter.
    • Make sure your post is actively participating in at least one program, and that it is done WELL. See American Legion programs.
    • Make sure your post is an asset to the community; inform them of your post’s programs, participation in parades, service activities, etc.
    • Be seen in your Legion apparel.
       
  • Don’t narrow your focus to veterans in only one or two war eras.  Any veteran may be eligible, but you won’t know if you don’t ask!
     
  • Don’t let all of your hard work go to waste - RETAIN THE MEMBERS YOU HAVE